All of us know that Realme has been making some amazing smartphones at some really affordable prices. Their phones have really been the buzz around town, and this growth has boomed quite recently. Here we take a look at this company, and why Realme might be the next big brand to watch out for.
A sub-brand of Oppo, Realme started off by launching its first phone, the Realme 1, as recently as May 2018. Instantly it became a rage, and the sales numbers of the company even in its recent years were incredible. The company was started as a rival to the vastly popular and the budget king - Xiaomi. The idea was simple, to offer everything that Xiaomi did, and more at a price point which was just as affordable. The phone was instantly a success. They managed to provide a particularly great camera experience, far better than the ones offered by the rival companies in this segment. This appealed to the young crowd, the main target of this budget category, and the company saw great profits by maintaining this strategy.
As recently as last year, the company's ambitions grew even more. It now wanted to take on the likes of phones like OnePlus, and ventured into the mid-range territory, or the budget flagships. The recently released Realme X50 pro, priced at Rs. 40,000, is a direct take on the OnePlus 8, and honestly, it may just have beaten it. The strategy used was the same as what was done with Xiaomi, to offer whatever the rival offers, and more, at a price which is just as appealing. The X50 pro also follows the same trend, and whilst offering everything the OnePlus 8 does, it also brings better cameras, and incredibly fast SuperDart Flash Charging at 65W, which charges the phone to 100% in around 35 minutes. The other specs are more or less the same as the OnePlus 8.
Ofcourse, not everything is perfect with Realme. The biggest problem with these phones is the UI. The Realme UI is just nothing close to the Oxygen OS as offered by OnePlus. Realme UI comes with quite a lot of bloatware, and the overall experience within the software is also not as simplistic, and elegant as Oxygen OS. Oxygen OS, Stock Android and One UI have this sort of ease to it, which gives the software a sort of a premium feel, which is just missing in the Realme UI. Another thing to note is that OnePlus has always been very consistent in providing us with timely software updates to the latest Android Version. Realme is a fairly new company, so we need to wait and see what it does on the updates front.
However, Realme has been listening. They have majorly improved their UI over the years and tried to bring it closer and closer to stock android, trying to minimize the bloatware and keeping the interface as clean as possible. However, they still have work to do, and they are not there yet, but seems like they'll get there.
So what does all this lead up to? Well, we believe that Realme is shaping up to be a strong contender in the budget and mid-range segments. Their phones are almost every time the best ones in their respective price segment, be it in the sub-20 or even the sub-40 segments. Lets see where this company is headed. Can it take on the big boys of the game and enter the premium segment too? Maybe that is something for time to tell. All we can hope for is that they keep providing incredible phones at great prices, as this forces competition, which is very beneficial to the consumer. If they are able to fix issues with their UI, they would undoubtedly become the masters of the budget and mid-range segments.
But, all is not well for Realme in the times after Covid-19. Being a Chinese company, it also will face a lot of heat from the consumers, as several individuals try to reduce their reliance on Chinese products. Read our detailed article on the future of the Chinese smartphone market here.
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contents of this post are purely opinions of the writer and are in no
way targeted to undermine or promote any particular company. These are
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A sub-brand of Oppo, Realme started off by launching its first phone, the Realme 1, as recently as May 2018. Instantly it became a rage, and the sales numbers of the company even in its recent years were incredible. The company was started as a rival to the vastly popular and the budget king - Xiaomi. The idea was simple, to offer everything that Xiaomi did, and more at a price point which was just as affordable. The phone was instantly a success. They managed to provide a particularly great camera experience, far better than the ones offered by the rival companies in this segment. This appealed to the young crowd, the main target of this budget category, and the company saw great profits by maintaining this strategy.
As recently as last year, the company's ambitions grew even more. It now wanted to take on the likes of phones like OnePlus, and ventured into the mid-range territory, or the budget flagships. The recently released Realme X50 pro, priced at Rs. 40,000, is a direct take on the OnePlus 8, and honestly, it may just have beaten it. The strategy used was the same as what was done with Xiaomi, to offer whatever the rival offers, and more, at a price which is just as appealing. The X50 pro also follows the same trend, and whilst offering everything the OnePlus 8 does, it also brings better cameras, and incredibly fast SuperDart Flash Charging at 65W, which charges the phone to 100% in around 35 minutes. The other specs are more or less the same as the OnePlus 8.
Ofcourse, not everything is perfect with Realme. The biggest problem with these phones is the UI. The Realme UI is just nothing close to the Oxygen OS as offered by OnePlus. Realme UI comes with quite a lot of bloatware, and the overall experience within the software is also not as simplistic, and elegant as Oxygen OS. Oxygen OS, Stock Android and One UI have this sort of ease to it, which gives the software a sort of a premium feel, which is just missing in the Realme UI. Another thing to note is that OnePlus has always been very consistent in providing us with timely software updates to the latest Android Version. Realme is a fairly new company, so we need to wait and see what it does on the updates front.
However, Realme has been listening. They have majorly improved their UI over the years and tried to bring it closer and closer to stock android, trying to minimize the bloatware and keeping the interface as clean as possible. However, they still have work to do, and they are not there yet, but seems like they'll get there.
So what does all this lead up to? Well, we believe that Realme is shaping up to be a strong contender in the budget and mid-range segments. Their phones are almost every time the best ones in their respective price segment, be it in the sub-20 or even the sub-40 segments. Lets see where this company is headed. Can it take on the big boys of the game and enter the premium segment too? Maybe that is something for time to tell. All we can hope for is that they keep providing incredible phones at great prices, as this forces competition, which is very beneficial to the consumer. If they are able to fix issues with their UI, they would undoubtedly become the masters of the budget and mid-range segments.
Share this post with your friends.
Leave a comment with your thoughts and opinions.
Follow The Phone Shrink, to never miss another update, when we post detailed analysis, comparisons, our thoughts and reviews of the latest developments in the smartphone world.
-The Phone Shrink
Thoughts, Opinions, Reviews
images:opensource, link provided on clicking an image.
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