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The iPhone SE... Apple, done right.


Its no news that Apple has announced the brand new iPhone SE. This is a phone which gives you most of the bells and whistles of a fancy, expensive iPhone, all at a very compelling price point. Starting at around Rs. 42,000 , here is why this is an excellent move by the company, especially in a market like India.
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More for less: It is no surprise that people, in general, love getting more for less. The iPhone SE, does just that. It brings you, the power of the iPhone 11 pro, in a small 4.7 inch display smartphone. It houses the A13 bionic chipset, which is the most powerful processor on any mobile on the planet. This cruises through every game, every application, anything you want thrown at the phone, the phone can churn out brilliant performance, with ease.
Cameras: At the mid-range segment, people are limited by the number of options they have in terms of camera specifications. The existing market is dominated by android at this price, and besides the pixel 3A, no other phone, has quite the best flagship grade camera yet. Apple is trying to change that. The iPhone SE, houses the same primary camera as the 11 pro, which calls for amazing shots, and with features like portrait lighting, the level of photography achieved here would be beyond fantastic. Not to mention that Apple is the market leader in video capabilities, and a similar performance is to be expected in the SE.
Touch Id: Believe it or not, there was actually a large group of people who were disappointed with the removal of touch id from the iPhone X. They still miss it to a great deal, and the iPhone SE might just be the phone for them. The revival of touch id holds a sentimental value in the Apple community, and we may see people cherishing the return.
It’s Apple: Apple products still hold a place of class in the community. Many people are driven towards the Apple logo, cause it oozes premium looks and is a status symbol to this date. With the price now being affordable at 42,000 we should expect to see a lot of people wanting this product because of the logo at the back. A similar trend was noticed with the iPhone X R, with it being the most sold iPhone of that time, because of its relatively low price. With even lower prices, we may expect to see this effect on a larger scale.


But not everything is nice and easy for Apple. The SE, is surely an amazing phone, with a lot to offer, but there are a couple of things which one needs to keep in mind.

The small form factor, which might be comfortable, is surely a bit of an inconvenience at times. Say while you get some work done on your phone, or wish to watch a video or scroll through websites, it is definitely more convenient to have a larger screen to watch content. Multi-tasking becomes easier and overall, it is an added advantage, especially for a power user. So this one handed and super comfortable small design does have its own drawbacks which must be noted.

Another important point, again on similar lines, is that though this design is a nice blast from the past, that is not necessarily a good thing. The design does look fairly outdated now, with those huge bezels, and the presence of a front mounted fingerprint scanner.

 The SE is still a great phone, for all the reasons mentioned above and more, but yes it is important to keep in mind that it is still maybe not the best phone out there at this price. The OnePlus 8 does give some decent competition. Stay tuned for our thoughts on the OnePlus 8 vs the iPhone SE 2020.
These of-course are my thoughts and speculations on the device, only the final sales figures can tell whether or not this product was indeed a brilliant move by the company.


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The contents of this post are purely opinions of the writer and are in no way targeted to undermine or promote any particular company. These are his thoughts on this topic, and a means to spread information.

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